Crown Laboratories Announces Launch of New Sarna® Eczema Relief Skin Protectant Lotion
Johnson City, Tenn., (March 27, 2025) -- Crown Laboratories, Inc. ("Crown"), a fully integrated global skincare company, is excited to announce the launch of Sarna® Eczema Relief Skin Protectant Lotion. Building on its reputation as the #1 Dermatologist-recommended Topical Anti-itch Brand,* Sarna introduces this new product as an essential addition to its portfolio of solutions for sensitive and irritated skin. With a hypoallergenic formula and 2% colloidal oatmeal, this lotion provides relief for eczema-prone skin by restoring the skin’s moisture barrier and calming irritation.
Accepted by the National Eczema Association, Sarna Eczema Relief Skin Protectant Lotion temporarily protects and relieves minor skin irritation and itching associated with eczema and rashes. The product's key ingredients — colloidal oatmeal, shea butter, jojoba oil, and beta glucan — work synergistically to deliver a lightweight, non-greasy formula that soothes, hydrates, and nourishes the skin. The innovative moisture peptide complex helps restore and fortify the skin's natural moisture barrier.
“Eczema is a challenging condition that often causes persistent itching, irritation, and visible flare-ups, significantly affecting patients’ quality of life,” said Dr. Mamina Turegano, Board Certified Dermatologist. “The new Sarna Eczema Relief Skin Protectant Lotion is a great option for these patients. Formulated with clinically-proven ingredients like colloidal oatmeal, it helps calm irritation and rehydrate the skin. It’s an excellent option for my patients seeking comfort and effective care.”
“We are proud to expand the Sarna brand with the introduction of Eczema Relief Skin Protectant Lotion, which reinforces our commitment to providing effective, scientifically-backed skincare solutions for those suffering from eczema,” said Nicole Watson, SVP, Global Therapeutics Marketing at Crown. “Our brand ethos is centered around Skin Science for Life, and we are excited to offer a product that will help consumers feel relief from their eczema-related symptoms and rediscover the comfort they deserve.”
Sarna’s portfolio offers a comprehensive suite of solutions for irritated skin. In addition to the Eczema Relief Skin Protectant Lotion, the brand includes Sarna Calm + Cool, which alleviates the pain and itching of insect bites, sunburn, and poison ivy, as well as Sarna Sensitive Lotion, designed for those suffering from persistent itching and irritation. Sarna also recently introduced Sarna Bug Bite Patches, providing an innovative way to address the discomfort caused by insect bites.
The Sarna Eczema Relief Skin Protectant Lotion is now available for purchase at Amazon for $15.99. For more information, visit www.sarnalotion.com.
*Data on file; 2022.
About Sarna®
Sarna® is the #1 dermatologist-recommended brand in the anti-itch category. Offering a unique variety of formulations, each product in the collection is designed to provide soothing comfort to compromised skin without a prescription. Powerful, yet steroid-free, Sarna products are safe for everyday use and contain no parabens, dyes, or fragrance. For more information about Sarna, please visit https://sarnalotion.com/.
